"we have no branch"

a pretty ubiquitous message routinely seen in shop fronts. however has anyone seen it at the front of a baraat? i have! this baraat organiser in delhi clearly thought of a unique way to promote his services. since i was part of the “girl’s side”, we were standing out watching them come to the gate, and there was this guy, right at the front of the baraat holding up the sign.

smart marketing or what?

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