Posts Tagged ‘ linkedin ’


There is a certain kind of rudeness that occurs in public places, be it roads or malls, where people cut lanes/ lines, brush past without apology etc, and that’s something you tend to come across and leave it be. Rudeness amongst strangers is something we encounter everyday. In a city and country as crowded as ours, I suppose it comes with the territory.

But rudeness in business meetings is harder to understand. This is not really a rant based on a recent event. It’s just an observation over a long period of time & having also heard the experiences of other people. So you are in a meeting, with people you haven’t met before, and despite there being no disparity in “status”, the other person visibly gives off body language and demeanor that’s condescending, for no reason. This continues through the meeting, until you are completely put off by it. Or you fix a meeting, the other person meets you but spends the entire time buried in their laptop or smartphone, looking up, saying hmm, nodding head but not really respecting you enough to look at you while you speak.Or keeps you waiting for an hour or more despite having fixed an appointment & confirmed it in advance, without apology.

It seems like this attitude is a way for the person to gain importance, to make you think, “this person must be really important or intelligent or brilliant if they have such an attitude”. But that’s wrong. Short of annoying you and making you disrespect the person, there really isn’t any favourable outcome. So really, what’s with being rude?

Personally, I ignore the attitude, don’t display any signs of being affected by it & leave at the end with my own conclusions. But I don’t understand it.


When Moments Mean More Than The Continuum Of Life

Over the past few months, all I have been savouring are moments. No earth shattering events, no prominent blips, no fantastic activities that would make for great stories… just some moments that I will always remember, and that mean more to me than any stories that would be a fitting (and expected) answer to the “so what’s up with your life?” question.

What are they?

  • Every morning, my mom and I sit together when she wakes up; she holds my hand tight & talks to me with a big smile on her face. I love it. It’s a bond that needs no words.
  • In the past few months I have met many friends who no longer live in this city/ country and even our regular conversations have taken me back in time and made me feel many years younger. Ok, maybe I am just getting old.
  • I recently attended the wedding of one my closest friends and I was just in a serene, happy state throughout – and my life was on pause for those 3 days.
  • I occasionally listen to a few songs (that I love) on loop  & that has made my morning drive something I treasure – even with killer traffic. No, I don’t do that if someone is with me.
  • The flowers blooming in all my plants, with their myriad colours, make me pause to admire them & yes, I speak to my plants!
  • Some conversations have given me unexpected clarity – about myself, about life. No, I haven’t discovered the meaning of life.
  • I have made some great new friendships that I would have thought were unlikely. And it’s always a good feeling to have more friends!
  • I am trying to develop a new hobby – but more on that only if it works out!

Doesn’t sound like much, does it? But it is! I couldn’t have been happier than I am, with all these little moments, making for a great life. This fragment from As I Walked Out One Evening always plays in my head.  “And Time will have his fancy,  To-morrow or to-day.” W H Auden


Top 10 Types of Facebook/ Twitter Updates

Tweets, Facebook updates, LinkedIn updates… The pressure to answer that ‘what are you doing?’ seems to have afflicted all of us. Am sure your daily newsfeed is full of such updates, some that you enjoy, some that annoy and some that you just want to hide. Thought it would be good to categorize these (am guilty of some of these myself). You can share any that I have missed! And hey, don’t get offended. Chill.

1. The Location Flogger:
This person got onto Foursquare and got all excited, so linked everything to the Foursquare account. Now you know where this person is on a second to second basis. “AW checked into his own office” every morning, no doubt that’s where you should be… “at the international airport”… “at the shady bar down the street”… “In the 8th floor loo”… There isn’t a place the person hasn’t checked in. And soon become the ‘Mayor of random roadside streetlight”. Unless one is trying to establish an alibi for a murder investigation, it’s hard to see why every check-in is news-worthy.

2. The Self-Conversationalist:
This person believes that the way to talk to oneself is through the update. So the updates will be incomprehensible to anyone else. “JM said I rock in MZY 5 years ago & I think I am still the goddess of FGJKTY” Say what?! Who’s JM? What’s FGJKTY? You will never know even if you ask. You’ll probably get a smiley in response.
Or there will be something supposedly intriguing like “can’t stop smiling” to which some unsuspecting friend will say ‘I think I know why’ & the response will be “you think you know but I know you really don’t 🙂 🙂 🙂” at which point said friend will give up, as will everyone else. Until it’s repeated.

3. The Apportunist:
If an app has launched, it must be tried, & must be allowed to keep updating the status for everything possible that’s inane. Who’s my celebrity lover, what animal cub am I, dhongibaba ki bhavishyavani, boredville, flutopia, crystalballfengshuihorroscopetarotparrotiser, there isn’t a thing that hasn’t been tried and broadcasted and invites sent out for. In fact there are no updates of any other kind. The newsfeed is full of farms, animals, restaurants, wars, zoos.

4. The Self-Promoter:
Whether this person was featured in page 16, bottom-most corner buried beneath articles like ‘experts say exercise leads to weight loss’ & got exactly 5 words or whether this person’s tweet wishing Mallika happy birthday was randomly picked by Bombay Times as ‘Fans wish Mallika’, you will know about it. And not through the element of surprise either! This will be updated across Facebook, LinkedIn & Twitter so you don’t have a hope in hell of missing it. This will continue for any of the 15 bytes of fame this person gets.

5. The (Non-stop) Commentator:
This person wants everyone to know about everything that’s happening around him/ her, no matter how interesting (not). “f***ing traffic crawling at a snail’s pace”, “frequent flyer lounge seems to be less crowded today”, “guy next to me in the train is looking over my shoulder as I type this”, “there are crows kawing outside”, “driving, car next to me playing munni badnaam, it rockz!”, “Monday is here again”… No matter how innocuous, it will be shared.

6. The Ranter:
This person uses the status update as a venting machine. Whether it’s a product that isn’t liked or the GPRS has gone off or the Blackberry is hung or the favourite team is losing the game or the boss left early and he/ she’s staying late or the tea in office is bad… You get the drift. Everything sucks, or is #fail. In fact they are also most likely also say “my job sucks” when everyone including the boss can read it. You really want to tell them to calm down for fear of them suffering from blood pressure or heart ailments.

7. The Armchair Activist/ Critic:
A close cousin of The Ranter, this person could solve all the problems of the world, if he/ she were not tweeting or facebooking. Too bad they are too busy doing all this so they can’t run the country. “What was the govt thinking” “no other solution to inflation worries except…” “nothing in this country will ever work when so- and- so is minister”, “Kashmir issue can be easily solved if we…”, ” what was Chidu thinking”… No doubt there maybe some valid point, but constantly putting it up here isn’t going to change anything, is it?

8. The Quoter/ World Peace Finder:
Believes that he/ she can change the world either by quoting something deeply philosophical or spiritual or by writing messages about loving your brothers & sisters. “Let us pray together, I will pray for everyone’s happiness” “start your day with a smile & pass it onto strangers till it comes back to you”. The Quoter finds a famous phrase and shares it everyday, many times forgetting to give credit to the original creator, & amassing ‘likes’/ retweets with comments such as ‘wonderful’, ‘lovely’, conveniently pocketing praise for something someone said 200 years ago.

9. The Incomprehensible:
“lyf rockzzz n den getz u kut in peesez”. Self explanatory, right?

10. The Joker:
Funny guy with a great knack for punning and for finding the funny in everyday life. These updates are a laugh- riot and non-stop entertainment. Needless to say these are popular and appreciated and people look forward to them to brighten up their day.

Note: Any resemblance to person or persons is coincidental (or not)

Hostels & Startups: 2 Must-Have Experiences

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There was a time when I felt that one absolutely essential experience in life was to live in hostel. After I had to do so for post-graduation, I understood its value. Something new got added to the list – working in a start-up. Having done so for now my 6th year, I can say that it is an experience any working professional should go through to be able to broaden your world view. What is it about these experiences that shapes what you become?

Ability to handle unpredictable situations

Whether in a hostel or in a start-up, there are many things that you can be thrown into, that you could not necessarily anticipate. There is no choice but to adapt, and learn to live with that, and be able to handle it without letting it overpower you. In a hostel environment, you do not have a choice but to be able to co-exist with your classmates. Even if you are caught in conflict situations, you have to find a way to resolve them. You see your classmates everyday, they aren’t going anywhere and neither are you. So the only solution is to take all this in your stride, and find a way to see them the next day & the day after that without letting things rankle. Similarly in a start-up, you can face anything from recruitment issues, to a few unprofessional employees who choose to behave irresponsibly for no reason, to a dissatisfied customer who doesn’t see reason – and you don’t have the luxury of heirarchy, of letting someone else handle this. You have to take a  deep breath and get into each of these situations, switching roles from HR to client servicing to administration seamlessly.


This gets reinforced constantly. Living in a hostel, you will find people with different levels of aggression, some who aim to intimidate, others who intend to do what they want, even at the expense of others, & you have to be able to stand your ground without getting trampled over. Sure, this is to some extent an innate part of personality. But it needs a mindset that isn’t afraid of who says what & who does what. There are situations in which you have to be fearless. For e.g. job placements – the all important goal in a b-school. You may have an off day and be unable to impress the interviewer, you may be in the last few people to get placed (as I was) despite having a good track record. It isn’t the end of life (though it may seem like it at the time). You do the best with what you have & take the next opportunity that comes your way. When it comes to a start-up this is even more important. You could lose a big slice of business, you could lose your best talent, you could be thrown into a tricky situation in a meeting. It’s all on you. So you need to have the belief that you are not afraid, because fear breeds poor decision making. It’s only fearlessness that gives you the ability to overcome, to build, destroy and re-build.

Speed of response

How quickly you adapt to any situation makes a big difference to how you handle it. This could mean dealing with a mosquito swarm (of the kind that would give a bee swarm a downgrade) or a new expertise you need to acquire overnight because it’s suddenly a consumer favourite and hence your customers expect you to have it. They don’t care about how many resources you have or what it would take to develop. It’s the speed at which you respond that can save you from being bitten (literally & figuratively).

Focus, amidst many distractions

It isn’t easy to stay focused on your target if you have people around you who are pulling you into another direction, or if you are in a situation where you are tempted to take the short-cut, knowing that it will harm you in the long run. It’s important to not lose sight of the goal & more so in a start-up, if you waver from the goal, it has business implications that can spiral beyond your control. It’s easy to go running after every shiny new toy even when you know that it isn’t central to your (business) goal. But you will learn how detrimental it can be, and if you learn fast enough, you will ensure you don’t stray from the goal. The distractions could be ego-battles in the midst of assignments with deadlines or the temptation to start a new business line though it’s not aligned to the central vision. You have to ensure you focus on the target (even if it’s a moving one).

At the centre of it all, is the passion & energy that you are surrounded by. Nothing quite like it anywhere else!

India And The Art of Honking

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What is it about us in India and honking? This is something we have perfected as a skill over the years. The Art of Honking. My quiet neighbourhood has transformed into a busy lane with cars honking at all hours of the day & night with scant regard for it’s residential status. What’s worse is that the horns have gotten louder & shriller & are guaranteed to cause a pounding headache should you so desire to leave your windows open. In most countries, it is considered rude to honk and is only done in the case of emergencies. But here it’s non-stop. I have now learned to distinguish these from the countless cars that disturb the peace every second.

The Vuvuzela Rival Honking

Even before the World Cup happened, we had Vuvuzela equivalents – lean on the horn all the way down the road you are driving on, trying to get a hapless auto or other slow driver to give you space, where there is none. The belief is that honking non-stop will make the driver in front of you abandon his vehicle out of fear of debilitating damage to his eardrums. Invariably these honkers also have the loudest & most shrill horns and leave you with a repugnant feeling that’s equivalent to nails scratching a blackboard. This is why the Vuvuzela is so popular in India. There are already practitioners here.

Horn OK Please Inspired Honking

We have all grown up seeing this great sign painted on the back of every truck. Many of us seem to have taken this to heart as ‘it’s OK to honk’. in fact, says Wikipedia, “The popular ‘Horn OK Please’ seen on almost all trucks in India bears its roots in the second world war where the trucks were run on kerosene engines. Kerosene, being highly unstable in nature, would cause the trucks to explode at the slightest accident. Hence a warning would be painted on the back saying ‘Horn Please,On Kerosene’.Gradually this became a norm and is still seen on most trucks even today.” There are other explanations on the same wiki. But I am going this one.

I suppose, somewhere along the way, the part about kerosene got lost, and it became only about honking. So it’s OK to honk, and because it’s OK, it must be done at the slightest opportunity. Traffic slowing down? HONK. Traffic jammed & nothing moving for miles? HONK. Person crossing the street? HONK. Cyclist in your path? HONK. Building gate closed? HONK. Don’t like that you have to yield to “right of way”? HONK. Want to double park your car on a busy street? HONK. It’s all OK, please.

I Am Behind You Honking

There’s another set who honk for no apparent reason even if the traffic is moving smoothly and no pedestrian is jumping onto the road. The motivation for this appears to be purely as a warning for the car in front. In case, for some freakish reason that car is not equipped with a rear-view mirror, or it’s there but the driver forgets to look into it, this constant beep-beep is to remind them that there is a car behind them. After all, it’s so unexpected in our traffic, isn’t it?

Just In Case Honking

There’s another breed that believes that one should honk just in case… after all, life is unpredictable, you never what will happen next. So keep honking just in case someone or something materializes out of nowhere. I believe that this nifty trick is taught in our driving schools (as narrated by a friend who’s mum learnt driving) – just keep honking, to be on the safe side. Nevermind if no one else can understand what’s got your goat.

Watch The Signal Honking

This honking occurs the maximum within the 5 seconds before & after a signal turns green & is meant to test the reflex actions of drivers in front. Heaven forbid the driver has managed to relax for 20 seconds at a red traffic light, this incessant honking is a public service to alert him/ her that the signal is about to turn green & to prod them into moving their car at the very instant the light changes. Even a miniscule forward movement (that achieves nothing because no cars are moving yet) is enough to assure these drivers that you do in fact intend to move your car & are not just waiting at the signal for the joy of it.

Do you know more such honking traits? Feel free to comment!

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In a typical day in Advertising…

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This began as a series of tweets, and i was asked by a few people to do a blog post, which i am now, almost a month later. Well, i got  here didn’t I? When you spend a long enough time in the advertising industry, it’s inevitable that all of these and more will happen to you. The good thing is you can laugh at them. Feel free to contribute yours!

In a typical day in advertising…

… ‘our budget is need-based’ & ‘we have limited budgets’ are often in the same brief

… there are more designations than clear role definitions

… TG descriptions often read like FBI profiles of psychopaths & but are supposed to be ‘mass’

… the most abused word is ‘strategy’

… that sinking feeling you get in the pit of your stomach is caused by the word ‘pitch’

… if you leave work on time, someone comments say ‘oh, half day?’

… asap doesn’t mean ‘as soon as possible’, it means ‘right now’

… one line briefs are expected to generate 100 slide ppts

… deadlines are given before the brief

… the brief changes during the final iterative strategy presentation to the CMO

… everything that was ‘urgently’ needed in a matter of hours, now lies in the recipient’s inbox for days

… if you don’t have a crisis on your hands, you worry whether everything is ok

… the job list you start your day with is not what you end your day with

For more on the subject, check out some tongue in cheek videos


What the past 5 years have taught me

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These are just a few things I have learnt. There will be more posts on this!

1. When you cross 30, your body begins to expand in ways it never did earlier even if you change nothing. So you are going to be running to stay in the same place. Accept it.

2. You become far more accommodating of people’s opinions; even the ones you never saw merit in earlier. It is liberating to be inclusive.

3. If you experience any kind of pain/ difficult situation in life at this stage, it changes who you are as a person & you cannot go back to what you were in your 20s. It’s like being an elastic band, only the new one can snap back.

4. You appreciate your parents much more for all they put up with for your sake, & their ageing truly strikes home what mortality is.

5. Many of the songs you thought were cool, are now cringe-worthy.

6. When you meet your girlfriends, there’s a subtle shift in topics of conversation. In the 20s: men, weight, other women. In 30s (If Single): men, weight, biological clock (If Married): men, weight, babies. I did say subtle.

7. There is nothing like the close friends you made in school or college as that’s the only time you gave the friendship everything you had.

8. Simply not responding to anything negative can make a sea change in your attitude. Don’t react to the email, phone call, sms, or face to face conversation. There is nothing else you need to do. Just don’t react. You may give into the urge sometimes but the times you don’t are well worth it.

9. Your ego can get bigger or smaller. It all depends on whether you see the world as a place to learn or as a place to conquer.

10. Make that bucket list & start to tick things off. There is nothing permanent about your means, health or freedom.


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